“What are your main use cases for GTM Server-Side?” I repeatedly ask this question (or a variation of it) when entering engagements with clients whose analytics and/or marketing departments have pr...

Welcome to part three of my ongoing series on the GTM Server-Side Pantheon. In earlier posts, we explored the power of integrating Firestore into your GTM Server-Side (sGTM) setup and how Pub/Sub i...

In part 1 of this series about Google’s GTM Server-Side Pantheon I started taking you on a journey, during which we’ll discover how to integrate a variety of Google Cloud Platform (GCP) services in...

On September 12, 2024, Google announced a new privacy-focused feature called Confidential Matching aimed at advertisers using their Customer Match and Enhanced Conversions tools within the Google M...

For those who have been following the evolution of GTM Server-Side (sGTM) and Google Cloud Platform (GCP) services, you might recall my early enthusiasm about the potential integrations. In a previ...

Google Analytics 4 (GA4) can unify your users’ journeys using various methods, like User ID, Device ID, and Modeling. These methods allow GA4 to create a single user journey from all the event data...

Disclaimer: This post of mine was first published on IIH Nordic’s website and has been slightly modified here. Head over there to read it in its original form. Businesses no longer collect cli...

Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in BigQuery (BQ) for a dashboarding project. The dashboard was built on raw GA4 event data extracted...