In part 1 of this series about Google’s GTM Server-Side Pantheon I started taking you on a journey, during which we’ll discover how to integrate a variety of Google Cloud Platform (GCP) services in...
On September 12, 2024, Google announced a new privacy-focused feature called Confidential Matching aimed at advertisers using their Customer Match and Enhanced Conversions tools within the Google M...
For those who have been following the evolution of GTM Server-Side (sGTM) and Google Cloud Platform (GCP) services, you might recall my early enthusiasm about the potential integrations. In a previ...
Google Analytics 4 (GA4) can unify your users’ journeys using various methods, like User ID, Device ID, and Modeling. These methods allow GA4 to create a single user journey from all the event data...
Disclaimer: This post of mine was first published on IIH Nordic’s website and has been slightly modified here. Head over there to read it in its original form. Businesses no longer collect cli...
Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in BigQuery (BQ) for a dashboarding project. The dashboard was built on raw GA4 event data extracted...
In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the Digital Markets Act (DMA), placing it under heightened legal scrutiny. In response to this assessment and to me...
In my recent article, I explored the potential of GA4 as a core component in crafting a lightweight Composable CDP. One of the capabilities for a Composable CDP is its ability to account for Data G...
