This article is a write-up of my talk at MeasureCamp Copenhagen 2025 - thanks to everyone who attended the session and provided feedback. It’s been a pleasure presenting in front of a room full ...

The data in the digital analytics tool of your choice alone tells only part of your business’ story. That is because actual information isn’t just data points—to derive insights (=create informatio...

Welcome to the grand finale of our mythological journey through the GTM Server-Side (sGTM) Pantheon! In this fourth and final part on this topic, we’re reaching for the Olymp once again by bringing...

“What are your main use cases for GTM Server-Side?” I repeatedly ask this question (or a variation of it) when entering engagements with clients whose analytics and/or marketing departments have pr...

Welcome to part three of my ongoing series on the GTM Server-Side Pantheon. In earlier posts, we explored the power of integrating Firestore into your GTM Server-Side (sGTM) setup and how Pub/Sub i...

In part 1 of this series about Google’s GTM Server-Side Pantheon I started taking you on a journey, during which we’ll discover how to integrate a variety of Google Cloud Platform (GCP) services in...

On September 12, 2024, Google announced a new privacy-focused feature called Confidential Matching aimed at advertisers using their Customer Match and Enhanced Conversions tools within the Google M...

For those who have been following the evolution of GTM Server-Side (sGTM) and Google Cloud Platform (GCP) services, you might recall my early enthusiasm about the potential integrations. In a previ...