Dear valued readers, I hope this message finds you well and thriving in your digital analytics endeavors. Today, I’ll be sharing with you a development that marks the beginning of a new chapter fo...

Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in BigQuery (BQ) for a dashboarding project. The dashboard was built on raw GA4 event data extracted...

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the Digital Markets Act (DMA), placing it under heightened legal scrutiny. In response to this assessment and to me...

In my recent article, I explored the potential of GA4 as a core component in crafting a lightweight Composable CDP. One of the capabilities for a Composable CDP is its ability to account for Data G...

This article is a write-up of my talk at MeasureCamp Czechia in Prague in September 2023 - thanks to everyone who attended the session and provided feedback. I’ll explore how Google Analytics 4 (G...

Navigating the intricacies of data in GA4’s raw-data has its own hurdles. A good example is the event_timestamp which is logged in microseconds and set in Coordinated Universal Time (UTC). While th...

Are you a digital analyst looking to implement and debug Google Analytics tracking via Firebase for your mobile iOS apps and have no clue where to start? This blog post is for you! I’ll briefly wal...

In today’s data-driven world, understanding user behavior is crucial for any business. Product analytics platforms like PostHog have emerged as essential tools for gaining insights into how users i...

The New Google Analytics (GA4) comes with a new Exploration feature, which allows GA users to deep-dive into their data — beyond the capabilities of the built-in standard reports. While the standar...

Over the last many months we have been running a series of beta tests and projects for a group of selected clients to get both practical experience and to help optimize the recently released Google...