Automating GTM Server-Side Container Updates on Cloud Run
If you’re running server-side Google Tag Manager (sGTM) on Cloud Run, you’ve probably asked yourself at some point: “Am I even on the latest versio...
Signal Engineering for modern measurement.
Most analytics setups collect events. I design and build the measurement infrastructure that turns those events into proprietary, decision-ready signals for ad platforms, ML models, and the operators making real decisions.
How I Can Help
The problem
Ad platforms run on ML, bidding is algorithmic, and AI agents are consuming your analytics output. Basic conversions and last-click attribution don't feed these systems well.
- Signals too coarse for modern bidding
- No value awareness in conversion data
- Dashboards built for humans, not machines
- Growing gap between setup and activation
The method
Signal Engineering moves teams from basic conversion tracking to a layered measurement system built for modern activation.
- Event design with data contracts
- Server-side collection and enrichment
- Warehouse-native pipelines
- Value-based signals fed into activation
The model
I work as an embedded engineer - in your Slack, your repo, your standups - shipping production code instead of slide decks.
- Embedded with your team throughout
- Most engagements are 2-12 weeks
- Engagement via 8-bit-sheep
- Code and docs you own after I leave
Independent practitioner. Embedded delivery.
Before going independent, I spent years at the leading digital analytics agencies in Germany (TRKKN) and Denmark (IIH Nordic), consulting enterprise clients on measurement architecture. I’m a Google Cloud Certified Professional Data Engineer with deep experience across the Google measurement stack - GA4, GTM, server-side GTM, BigQuery, Dataform.
Based in Copenhagen and working with 8-bit-sheep, I also teach Technical Digital Analytics at IHM Business School and co-organize AnalyticsDev, a yearly practitioner meetup for analytics and AI engineers.
Companies I've Worked With
See if we're a fit
If you're considering a measurement engagement - implementation, audit, infrastructure build, or training - the fastest way to find out is a 30-minute conversation.
Start a conversationLatest Blog Posts
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