Analytics Implementation & Optimization

Build a robust analytics foundation that captures the insights you need. I help businesses set up and optimize their digital analytics infrastructure for accurate data collection and actionable insights.

Whether you need an initial implementation or want to enhance your existing setup, I ensure your analytics foundation is aligned with your goals.

Core Services

  • Google Analytics 4, Amplitude, Mixpanel & Piwik Pro implementation
  • Google Tag Manager setup, optimization & governance
  • GTM Server-Side deployments for enhanced data quality
  • Consent Mode v2 implementation & GDPR/CCPA alignment
  • Event schemas & measurement plans tailored to your business

Analytics Engineering & Activation

Transform raw data into scalable pipelines and actionable insights. As a Google Cloud Certified Professional Data Engineer, I build solutions that connect your data sources and enable powerful activation use cases.

From BigQuery warehouses to real-time data streams, I create the infrastructure that powers data-driven decisions.

Technical Capabilities

  • BigQuery data modeling, ETL/ELT processes, real-time streaming
  • GTM Server-Side infrastructure (multi-region/data residency)
  • Custom solutions in JavaScript, SQL, Python
  • CDP connections, marketing platform APIs, data activation
  • Enhanced conversions, offline conversions, audience creation

Strategic Advisory & Training

Navigate the complexities of modern measurement with expert guidance. I help you develop measurement frameworks, optimize marketing signals, and upskill your team to maximize analytics investments.

Make confident decisions about your analytics strategy with tailored advisory services and hands-on training programs.

Advisory & Training

  • Analytics audits & maturity assessments
  • Measurement strategy & KPI framework development
  • Signal engineering for marketing platforms & AI
  • Team training for GA4, Amplitude, Mixpanel, Piwik Pro, GTM, and BigQuery
  • Conference speaking & executive workshops