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Posts tagged "gtm"

4 posts

MCP Servers in Digital Analytics - Levelling Up Your LLM Game

MCP Servers in Digital Analytics - Levelling Up Your LLM Game

This article is a write-up of my talk at MeasureCamp Copenhagen 2025 - thanks to everyone who attended the session and provided feedback. It’s b...

Jun 26, 2025 22 min read
Consent Mode v2 - A Comprehensive Technical Guide

Consent Mode v2 - A Comprehensive Technical Guide

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the Digital Markets Act (DMA), placing it under heightened legal ...

Jan 30, 2024 35 min read
Debugging Google Analytics Tracking for Mobile Apps - A Guide for Beginners

Debugging Google Analytics Tracking for Mobile Apps - A Guide for Beginners

Are you a digital analyst looking to implement and debug Google Analytics tracking via Firebase for your mobile iOS apps and have no clue where to ...

May 5, 2023 19 min read
Unleash the Potential of PostHog Analytics Platform with Google Tag Manager

Unleash the Potential of PostHog Analytics Platform with Google Tag Manager

In today’s data-driven world, understanding user behavior is crucial for any business. Product analytics platforms like PostHog have emerged as ess...

Apr 10, 2023 7 min read
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Gunnar Griese

Independent consultant specializing in digital analytics & analytics engineering. Helping businesses activate their data for measurable results.

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