In my recent article, I explored the potential of GA4 as a core component in crafting a lightweight Composable CDP. One of the capabilities for a Composable CDP is its ability to account for Data Governance and Privacy Controls. Building on that, this post zooms in on GA4’s capabilities that allow for data management in alignment with privacy standards. At the heart of our discussion is the Client-Side Data Redaction feature, designed to scrub out personally identifiable information (PII) before GA4’s data collection ensues.
As outlined in Google Analytics’ Terms and Conditions, transmitting PII, be it names, email addresses, or even credit card numbers, is a strict no-no. Through this post, I’ll walk you through the nuances of leveraging GA4’s client-side data redaction, ensuring your data remains PII-free before reaching Google Analytics. Alongside, we’ll also uncover the mechanics behind this feature and explore more methodologies to fortify your data against PII leaks to GA4.
Read the full article on IIH Nordic’s website.
Comments powered by Disqus.