Over the last many months we have been running a series of beta tests and projects for a group of selected clients to get both practical experience and to help optimize the recently released Google Tag Manager (GTM) server-side tagging setup.
Our ambition is to provide both background information and context to why we think most businesses should seriously consider adopting it to better support the business. Moreover, you will get an overview of the feature’s functionality and possible use cases to move towards a future-proven, first-party tracking setup, improve overall customer experience, and gain full control over your data.
The main takeaway is that GTM server-side will increase flexibility and control over your data and enhance the durability and the direct business value of the solution far beyond what is possible with a traditional Google Tag Manager setup.
Read the full article on IIH Nordic’s website.