Ensuring Data Quality for GA4 at Scale with Google Cloud Platform
Disclaimer: This post of mine was first published on IIH Nordic’s website and has been slightly modified here. Head over there to read it in its...
Posts tagged "bigquery"
5 posts
Mapping GA4 Conversions in BigQuery for Comprehensive Dashboarding
Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in BigQuery (BQ) for a dashboarding project. The d...
GA4 - The CDP You Didn't Know You Had
This article is a write-up of my talk at MeasureCamp Czechia in Prague in September 2023 - thanks to everyone who attended the session and provided...
GA4 Time Travel - Bridging UTC and Local Timezones
Navigating the intricacies of data in GA4’s raw-data has its own hurdles. A good example is the event_timestamp which is logged in microseconds and...
How to replicate the GA4 Path Exploration report with BigQuery SQL?
The New Google Analytics (GA4) comes with a new Exploration feature, which allows GA users to deep-dive into their data — beyond the capabilities o...