GTM Server-Side Data Residency - Regional Load Balancers and Cloud DNS Geo-Routing
Yes, yes, I know. It’s been a while since my last post on this blog. Life got busy, projects piled up, Christmas break came up, and writing simply ...
Posts tagged "gtm-server-side"
9 posts
GTM Server-Side Pantheon - Part 4 - Bringing AI to sGTM
Welcome to the grand finale of our mythological journey through the GTM Server-Side (sGTM) Pantheon! In this fourth and final part on this topic, w...
GTM Server-Side Use Cases - Building your Digital Command Center
“What are your main use cases for GTM Server-Side?” I repeatedly ask this question (or a variation of it) when entering engagements with clients wh...
GTM Server-Side Pantheon - Part 3 - Integrate A Marketer's Go-To Tools - Google Sheets & BigQuery
Welcome to part three of my ongoing series on the GTM Server-Side Pantheon. In earlier posts, we explored the power of integrating Firestore into y...
GTM Server-Side Pantheon - Part 2 - Supercharge Your Setup with Pub/Sub
In part 1 of this series about Google’s GTM Server-Side Pantheon I started taking you on a journey, during which we’ll discover how to integrate a ...
GTM Server-Side Pantheon - Part 1 - Tapping into the Power of Firestore
For those who have been following the evolution of GTM Server-Side (sGTM) and Google Cloud Platform (GCP) services, you might recall my early enthu...
Consent Mode v2 - A Comprehensive Technical Guide
In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the Digital Markets Act (DMA), placing it under heightened legal ...
GA4 - The CDP You Didn't Know You Had
This article is a write-up of my talk at MeasureCamp Czechia in Prague in September 2023 - thanks to everyone who attended the session and provided...
GTM Server-Side Tagging – Better Data & More Control
Over the last many months we have been running a series of beta tests and projects for a group of selected clients to get both practical experience...